The Tower
For gamers, hardware is king. We showcased Asus laptops, powered by Intel, with a 25 minute animated feature about a rigged gaming tournament where performance determined status, and a rogue group that built the Republic of Gamers laptops to tear it all down.*
* The idea was sold to both Intel and Asus clients, but delayed in production. I've included it because it best represents the type of work I like to do.