The Cheesecake Factory makes more than 250 dishes fresh, in-house, every day. To raise awareness we created The Kitchen Speaks, an animated series that follows the daily activities of six over-worked kitchen tools.
The Tower
For gamers, hardware is king. We showcased Asus laptops, powered by Intel, with a 25 minute animated feature about a rigged gaming tournament where performance determined status, and a rogue group that built the Republic of Gamers laptops to tear it all down.*
* The idea was sold to both Intel and Asus clients, but delayed in production. I've included it because it best represents the type of work I like to do.
While Chipotle rested on their sustainable laurels, we focused Qdoba on flavor. From the pitch to the brand relaunch and every campaign that followed, we talked about their thousands of combinations of ingredients, free add-ons like guac and queso, and the simple joy of eating.
Copywriter – Demian Kendall
O'Hare Party Repair
Tostitos needed a campaign to promote its fajita flavored scoops! tortilla chips and queso blanco dip for the Fiesta Bowl. Enter Steve O'Hare to take fiestas up a notch.
Confusion
Confusion has made boat loads off your hidden fees and fine print that keeps credit bewildering.
We used dramatic humor in TV and digital to showcase this while promoting the benefits of Credit Karma.
Cat's Eye View
Adweek - Ad of the Day
Creativity - Editor's Pick
FWA - Site of the Day
Agency Spy
BuzzFeed
New York Times
9Lives brand cat food wanted to bring back their infamous icon, Morris the Cat (50 commercials, 2 movies, 1 with Burt Reynolds), for an interactive audience. So we created a VR experience through the eyes of the celebrity feline. And we got to goof around with a cat in glasses. Win win.
